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Supermetrics

Marketing data connectors that move data into spreadsheets and warehouses

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About Supermetrics

Supermetrics provides connectors that pull marketing and advertising data from platforms such as Google Ads, Meta, and LinkedIn into spreadsheets, BI tools, and data warehouses. It also offers a marketing intelligence platform. Marketing analytics teams and agencies are its main users.

Common use cases

  • Ad performance reporting
  • Marketing data warehousing
  • Cross-channel dashboards
  • Agency client reporting

Social listening

What people are saying about Supermetrics

Recent Capterra reviewers value Supermetrics for connecting marketing data sources without code and saving reporting time, and buyers typically plan for pricing, connector maintenance and contract terms.

What stands out

  • Broad no-code connectivity from marketing platforms into Sheets, Looker Studio and warehouses.
  • Automation replaces hours of manual reporting.
  • Combining several sources into one report works well, and Google connectors were seen as sturdier than native options.

Things to consider

  • Worth modeling pricing early, especially with many connectors or client accounts.
  • Teams typically plan for periodic re-authentication and monitoring of connections.
  • Worth reviewing auto-renewal, fixed-term and refund terms before signing.
  • Worth confirming support responsiveness during evaluation.
Sources (1)

Themes summarized from public reviews, community discussion and press coverage as of November 2026. They reflect public discussion, not a rating or an endorsement by AI Connect.

Products and services

Supermetrics connectors

Data connectors to ad and analytics platforms.

Supermetrics for data warehouses

Automated data transfers to BigQuery, Snowflake, and others.

Marketing Intelligence

Unified marketing data and analysis layer.

Pricing and editions. Tiered plans with one core destination each, extra destinations and sources as add-ons, annual discount, custom enterprise tier; trial only, no free plan.

Key features

  • Marketing data connectors
  • Scheduled refreshes
  • Warehouse transfers
  • Spreadsheet add-ons
  • API access
  • Data transformation

Integrations

  • Google Sheets
  • Looker Studio
  • BigQuery
  • Snowflake
  • Power BI
  • Google Ads
  • Meta Ads

Supermetrics alternatives

FAQs

What does it connect?

Marketing, advertising, and analytics platforms to spreadsheets, BI tools, and warehouses.

Who uses it?

Marketers, analysts, and agencies.

How is it priced?

Subscription plans by connector and destination.

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