Braze
Customer engagement platform for cross-channel messaging
About Braze
Braze is a customer engagement platform that lets brands send personalized messages across email, push, SMS, in-app, and other channels. It ingests customer data via APIs and SDKs and offers connectors to data warehouses and tools. Marketing teams at mid-sized and large consumer brands are its main buyers.
Common use cases
- Lifecycle marketing
- Personalized push and email
- Customer data activation
- Campaign testing
Products and services
Braze Platform
Journey orchestration and cross-channel messaging.
Braze Data Platform
Connects customer data from warehouses and CDPs.
BrazeAI
AI features for decisioning and content.
Key features
- Cross-channel messaging
- Journey builder
- Real-time data ingestion
- Segmentation
- Experimentation
- Warehouse connectors
Integrations
- Snowflake
- Segment
- Databricks
- Shopify
- Salesforce
- Google BigQuery
Braze alternatives
- ITIterable
- KLKlaviyo
- SMSalesforce Marketing Cloud
- AMAdobe Marketo
FAQs
Who uses Braze?
Marketing and growth teams at consumer-facing brands.
How does data get in?
Through REST APIs, SDKs, and partner or warehouse connectors.
How is it priced?
Subscription based on volume and modules; quotes come from sales.
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