NielsenIQ
Consumer purchasing data and analytics for retailers and CPG brands
About NielsenIQ
NielsenIQ supplies retail measurement and consumer panel data and analytics used by consumer goods manufacturers and retailers. Its data covers sales, shopper behavior and product attributes across many markets. The company is publicly traded.
Common use cases
- Market share analysis
- Assortment planning
- Shopper insights
- Product data enrichment
Products and services
Retail measurement
Point-of-sale based sales tracking.
Consumer panel
Household purchasing data.
Product data and attributes
Product-level reference data and enrichment.
Key features
- Retail sales tracking
- Consumer panel data
- Product attribute data
- Market share analytics
- Omnichannel measurement
Integrations
- Snowflake
- Databricks
- Microsoft Azure
NielsenIQ alternatives
- CICircana
- KAKantar
- NUNumerator
- EUEuromonitor
FAQs
What data does it provide?
Retail sales and consumer panel data plus product attribute data.
Who buys it?
Consumer goods manufacturers and retailers.
How is it priced?
Contract-based licensing; pricing is not published.
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