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Data Governance

Acxiom

Customer data, identity resolution and audience data for marketers

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About Acxiom

Acxiom provides consumer data, audiences and an identity layer (Real ID) that helps brands unify and enrich customer records and activate them across channels. It also offers advisory and implementation services around first-party data and customer data platforms. It is now part of Omnicom following Omnicom's acquisition of Interpublic Group.

Common use cases

  • Enrich customer profiles
  • Build 360-degree customer view
  • Audience activation
  • Personalization

Products and services

Real ID

Identity layer that links customer data across channels and devices.

Acxiom Data

Licensed consumer and business data attributes for enrichment.

Audiences

Pre-built and custom audiences for marketing activation.

Advisory and partner services

Consulting and integration work with Adobe, Databricks, Snowflake and Salesforce platforms.

Key features

  • Identity resolution
  • Customer data enrichment
  • Audience segmentation
  • First-party data management
  • Data clean room support
  • Consent-aware data

Integrations

  • Snowflake
  • Databricks
  • Adobe
  • Salesforce
  • LiveRamp
  • Google Cloud

Acxiom alternatives

FAQs

What does Acxiom provide?

Consumer data, identity resolution and audience products, plus services for first-party data strategy.

Who owns Acxiom?

It is part of Omnicom Group, which acquired its prior parent Interpublic Group.

Who is it for?

Large brands in industries such as retail, financial services and healthcare.

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