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Data Governance

Dun & Bradstreet

Business data, analytics and master data for risk and sales use cases

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About Dun & Bradstreet

Dun & Bradstreet provides commercial data on millions of businesses, anchored by the D-U-N-S Number identifier, along with analytics for credit risk, supplier risk, sales and marketing. Enterprises use it to match, enrich and manage master data on customers and suppliers. It was taken private by Clearlake Capital in 2025.

Common use cases

  • Enrich CRM records
  • Assess credit risk
  • Manage supplier risk
  • Match entities across systems

Social listening

What people are saying about Dun & Bradstreet

Gartner Peer Insights feedback on D&B Hoovers, the sales-intelligence product, values company research and CRM integration, and buyers typically plan for data validation and access setup.

What stands out

  • Useful for researching target companies and building prospect lists.
  • Advanced filtering and detailed company profiles are valued.
  • CRM integration simplifies data entry.
  • Financial information helps evaluate companies.

Things to consider

  • Worth verifying leadership details and sales figures before relying on them.
  • Access is mostly inside the CRM, so plan for session settings.
  • Consider testing advanced search on your typical queries.
  • Ask about customer service and renewal terms during evaluation.
Sources (1)

Themes summarized from public reviews, community discussion and press coverage as of November 2026. They reflect public discussion, not a rating or an endorsement by AI Connect.

Products and services

D&B Hoovers

Sales intelligence on companies and contacts.

D&B Connect

Data management and enrichment for master data.

D&B Risk Analytics

Credit and supplier risk scoring.

D-U-N-S Number

Unique business identifier.

Key features

  • Business identity data
  • Firmographic enrichment
  • Credit risk scoring
  • Supplier risk
  • Entity matching
  • Master data management

Integrations

  • Salesforce
  • Microsoft Dynamics
  • SAP
  • Oracle
  • Snowflake
  • Adobe

Dun & Bradstreet alternatives

FAQs

What is the D-U-N-S Number?

A unique identifier assigned to businesses, used to match and link records.

What is it used for?

Enrichment, credit and supplier risk, and sales intelligence.

Is it public?

No, it was acquired by Clearlake Capital and went private in 2025.

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